ZEROES vs. Hard Seltzers: How It Stands Up Against the Competition

The market for ready-to-drink cocktails and hard seltzers has exploded in recent years, offering consumers more choices than ever when it comes to vodka beverages and vodka party drinks. With so many brands promising low-calorie, refreshing options, it’s easy to assume they’re all the same. But when you compare ZEROES to the typical hard seltzers on the market, the differences become clear.

ZEROES isn’t just another summer cocktail in a can—it’s an ultra-premium vodka beverage designed for those who want zero sugar, zero carbs, and zero gluten without sacrificing taste. But how does it truly compare to the most popular hard seltzers? Let’s break it down.

What’s the Difference Between ZEROES and Hard Seltzers?

While both ZEROES and hard seltzers fall into the category of easy vodka cocktails, there are key differences that set them apart. The most significant distinction? ZEROES is a true vodka-based beverage, while most hard seltzers are made with fermented sugar or malt liquor instead of real spirits.

1. The Alcohol Source: Vodka vs. Fermented Sugar

• ZEROES: Made with ultra-premium vodka, filtered multiple times for a smooth, refined taste.

• Hard Seltzers: Often brewed using fermented cane sugar or malt liquor, which can result in a lighter, but sometimes overly artificial or bland taste.

🔹 The Verdict: If you prefer a real vodka beverage over malt-based alcohol, ZEROES delivers a cleaner, crisper drinking experience.

2. Sugar & Carb Content: Who’s Really Zero?

Many hard seltzers market themselves as "low-carb" or "low-sugar," but a closer look at the labels often reveals hidden sugars.

• ZEROES: 0g sugar, 0g carbs, 0g gluten—truly zero excuses needed.

• Typical Hard Seltzers: Many have 2-5g of sugar per can and carbs ranging from 2-6g, depending on the brand.

🔹 The Verdict: If you’re looking for a true zero-sugar, zero-carb option, ZEROES is the better choice.

3. Flavor & Taste: Crisp Vodka vs. Light Seltzer

Hard seltzers tend to have a lighter, more carbonated texture due to their brewing process, whereas ZEROES offers a more refined, cocktail-like experience with premium vodka and full-bodied flavor.

ZEROES Flavors:

• Orange – A citrus-forward classic, reminiscent of an old-school frozen treat.

• Grape – A rich, fruity burst of grape flavor.

• Cranberry – Tart, crisp, and refreshing.

• Power – Infused with green coffee extract, delivering a unique, sophisticated twist.

Typical Hard Seltzer Flavors:

• Often limited to fruit-flavored sparkling water profiles, such as lime, black cherry, or grapefruit.

• Some can taste artificial or overly carbonated, with a watered-down finish.

🔹 The Verdict: ZEROES offers full-bodied, smooth vodka beverages that feel like a real cocktail experience rather than just flavored fizzy water.

4. Alcohol Strength: RTD Cocktails vs. Hard Seltzers

Most hard seltzers hover around 4-5% alcohol by volume (ABV), while ZEROES provides a comparable 5% ABV but with a clean vodka base.

• ZEROES: 5% ABV, ultra-premium vodka, smooth and refreshing.

• Most Hard Seltzers: 4-5% ABV, malt or fermented cane sugar alcohol, lighter mouthfeel.

🔹 The Verdict: If you want a true vodka cocktail experience in a ready-to-drink format, ZEROES is the superior choice.

5. Quality of Ingredients: What’s Really in Your Can?

Hard seltzers often rely on fermentation processes that produce natural sugars, acids, and alcohol, which can contribute to unexpected aftertastes. ZEROES, on the other hand, is crafted with premium vodka and is filtered multiple times to remove impurities and deliver a smooth, crisp sip every time.

• ZEROES: Premium vodka, clean ingredients, no artificial malt flavors.

• Hard Seltzers: Often mass-produced with fermented alcohol, leading to inconsistencies in taste.

🔹 The Verdict: ZEROES provides a high-quality drinking experience for those who want a refined, refreshing cocktail alternative.

How ZEROES Compares to Top Hard Seltzer Brands

Let’s break it down even further by comparing ZEROES to some of the most popular hard seltzer brands.

🔹 The Takeaway: ZEROES stands out as a premium vodka-based beverage with zero sugar, zero carbs, and full-bodied flavor, unlike some of its competitors that rely on fermented sugar alcohols with added carbs and sugars.

Why Choose ZEROES Over Hard Seltzers?

While hard seltzers have been a popular go-to for light, bubbly beverages, they don't offer the same full cocktail experience as ZEROES. If you’re looking for a smooth, crisp vodka drink with zero sugar and zero carbs, ZEROES is the better choice.

Who Should Drink ZEROES?

✅ Anyone who prefers real vodka over malt alcohol.
✅ Those looking for a flavorful RTD cocktail without extra sugar.
✅ People who want a smooth, easy-drinking option without artificial malt taste.
✅ Anyone tired of watered-down, overly carbonated seltzers.

Final Verdict: ZEROES Wins the RTD Cocktail Showdown

If you want a real vodka beverage with a smooth finish, ZEROES beats traditional hard seltzers every time. It provides:
✔️ Ultra-premium vodka, not malt liquor.
✔️ Zero sugar, zero carbs, zero gluten.
✔️ Full-bodied, bold flavors over fizzy, watered-down options.
✔️ A true cocktail experience in a can.

Hard seltzers may have started the ready-to-drink trend, but ZEROES perfected it. So next time you're reaching for a summer cocktail, spring party cocktail, or just a great vodka party drink, choose the premium alternative—choose ZEROES.