Veteran Owned. American Made. Zero Compromises.
ZEROES was built by veterans who refused to drink anything they didn't fully believe in.
Zero sugar. Zero artificial additives. Ultra premium vodka.
This is what zero compromise looks like.
"We believe in hard work, discipline, and staying in peak condition. That's why we created ZEROES."
Why Veteran Owned Matters in Alcohol
Veteran owned businesses bring a standard of accountability and mission-driven discipline that is rare in the beverage industry — and in alcohol, where trust and transparency are everything, that standard matters more than most consumers realize. When you choose a veteran owned beverage company, you are choosing a brand built by people who understand what it means to operate under pressure, honor a commitment, and never cut corners when the stakes are high.
The alcohol industry is saturated with brands that are owned by multinational corporations, private equity groups, and foreign conglomerates whose primary obligation is to their shareholders — not to the people drinking their product. Zeroes was built by veterans who were drinking the same category and couldn't find a single option they actually trusted. That dissatisfaction became a mission: build the cleanest, most transparent canned cocktail on the market, own every ingredient decision, and put their names on it. That is what veteran ownership looks like in practice — not a flag on a label, but a founder who is accountable to every can that leaves the facility.
What American Made Means at Zeroes
American made is not a marketing phrase at Zeroes — it is an operational decision that affects every stage of how this product is built. As an American made vodka cocktail headquartered in Savannah, Georgia, Zeroes sources and produces domestically, supports American manufacturing jobs, and maintains direct oversight of the production process in a way that overseas or outsourced production simply cannot replicate. In a category where many brands quietly shift production abroad to cut costs while keeping American-sounding branding, Zeroes holds the line — because the founders who built this company served a country they believe in, and they build their product the same way.
Filtered 32 times · 3 ingredients · Ultra premium vodka
Why People Are Switching
Best Canned Vodka Cocktails — Common Questions
Yes — Zeroes Premium Beverage is a certified Service-Disabled Veteran-Owned Small Business (SDVOSB), founded and actively led by veterans. Co-founder Cliff White served as an Air Force TACP, calling in airstrikes alongside Special Forces teams across multiple deployments in Iraq and Afghanistan. Co-founder Rob Cooch also brought his military background and discipline directly into the business. Veteran ownership at Zeroes isn't a marketing badge — it's the foundation the entire brand was built on.
Zeroes is proudly made in the United States of America. The brand is headquartered in Savannah, Georgia, and American manufacturing is a non-negotiable part of how Zeroes operates. In a market flooded with foreign-owned and foreign-produced RTD brands, Zeroes is one of the few canned cocktails you can put in your hand and know exactly where it came from. When you buy Zeroes, you are supporting American jobs and American-made production.
Most canned cocktails on the market are made with a wine or malt base and loaded with sugar, artificial sweeteners, and additives — Zeroes is built differently from the ground up. The base spirit is an ultra-premium vodka filtered 32 times, delivering a cleaner, smoother drink with zero sugar, zero carbs, zero gluten, and just 90 calories per can. The entire formula contains only 3 ingredients with nothing hidden and nothing artificial. On top of the product itself, Zeroes is veteran owned and American made — two things no other major RTD brand in this category can claim together.
Zeroes is a veteran-owned and operated company, which means every purchase directly supports a veteran-led business and the jobs it creates. Co-founders Cliff White and Rob Cooch built Zeroes from the ground up after their military service, and the company continues to be led and staffed with a veteran-first mindset. Choosing Zeroes over a corporate-owned competitor is one of the most direct ways a consumer can put dollars behind the veteran business community. Details on Zeroes' formal giveback program and charitable partnerships are available at drinkzeroes.com.
Zeroes was co-founded by Cliff White and Rob Cooch, both U.S. military veterans. Cliff White served as an Air Force TACP — a highly specialized role that placed him alongside Army Special Forces teams calling in airstrikes in Iraq and Afghanistan — before transitioning to civilian life and building a successful trucking company, Veteran Carriers, prior to launching Zeroes. Rob Cooch brought his own military background and a deep commitment to fitness and clean living into the brand's DNA. Together they identified a gap in the market for a truly clean, premium canned cocktail and built the product they wanted to drink themselves.
Yes, Zeroes is completely gluten free. Unlike many canned cocktails that use a malt base — which is derived from barley and contains gluten — Zeroes is built on an ultra-premium vodka base that is naturally gluten free. This makes Zeroes one of the few RTD canned cocktails suitable for consumers managing gluten sensitivities or following a gluten-free lifestyle. Zero sugar, zero carbs, zero gluten, and 90 calories — Zeroes was designed to fit the way health-conscious consumers actually want to drink today.
You Know Who Built It. Now Taste It.
Veteran Owned & Operated · American Made · Zero Sugar · Zero Carbs · Zero Gluten · 5% ABV · Enjoy Responsibly 21+
