Not “No Sugar Added.” Actually Zero Sugar.
The ready-to-drink alcohol category has changed dramatically, but one thing has become increasingly clear: consumers are paying closer attention to what is actually inside the can.
That is where ZEROES Hard Beverages stands apart.
There is an important difference between a beverage marketed as “no sugar added” and one that contains 0g of total sugar. “No sugar added” simply means sugar was not added during processing—it does not necessarily mean the finished beverage contains no sugar.
ZEROES is different. ZEROES contains 0g of sugar. Period.
In 2026, after continued retail expansion, a growing flavor portfolio and increasing consumer awareness, ZEROES has established itself as a leader in the true zero-sugar ready-to-drink alcohol space.
No hidden distinction. No confusing qualifier.
0g Sugar. 0g Carbs. 90 Calories. 5% ABV.
That combination has been at the center of ZEROES from the beginning.
The Convenience of Truly Zero-Sugar Ready-to-Drink Alcohol
Consumers want convenience, but increasingly they also want transparency.
Traditional cocktails can require mixers, syrups, juices and multiple ingredients—many of which can add significant sugar and calories. ZEROES removes the guesswork.
Every can is already mixed, portioned and ready to drink.
No cocktail shaker.
No bartender.
No mixers.
No measuring.
And most importantly, no sugar.
Whether it is a tailgate, beach day, golf course, concert, backyard gathering or a night at home, ZEROES delivers a convenient alcoholic beverage without asking consumers to compromise on flavor.
Why Consumers Are Choosing ZEROES
- True Zero Sugar – ZEROES contains 0g of total sugar, not simply “no sugar added.”
- Zero Carbs – Every can delivers full flavor with 0g carbohydrates.
- Only 90 Calories – A lighter calorie profile without giving up the flavor consumers expect from a cocktail-inspired beverage.
- 5% ABV – An approachable alcohol level designed for an easy-drinking RTD experience.
- Ready to Drink – No mixers, bottles, measuring or bartending required.
- Consistent Flavor – Every can delivers the same balanced experience without the inconsistencies of a hand-mixed cocktail.
- Premium Quality – ZEROES was built around creating a better-tasting alternative to the traditional hard seltzer and sugary canned cocktail.
- Veteran Owned. American Made. – ZEROES is proudly building an American beverage brand rooted in quality, authenticity and doing things differently.
ZEROES Has Grown Up — and So Has the Lineup
What began with a handful of distinctive flavors has grown into a much broader ZEROES portfolio.
By 2026, ZEROES offers a lineup designed to give consumers everything from nostalgic fruit flavors to recognizable cocktail and refreshment profiles.
Eight ZEROES Flavors to Try
Orange – The flavor that helped introduce consumers to ZEROES. A nostalgic, orange-creamsicle-inspired profile combining bright citrus character with a smooth finish.
Grape – Bold, unmistakable grape flavor with the smooth, refreshing finish that has made it a ZEROES fan favorite.
Cranberry – Crisp and slightly tart, delivering a refreshing take on the classic cranberry cocktail profile.
Power – A distinctive ZEROES original featuring bold flavor and green coffee extract.
Blue Raspberry – Bright, electric and fruit-forward, with a tangy raspberry profile and a smooth finish.
Moscow Mule – Inspired by the classic cocktail, with refreshing ginger character and a cool finish.
Iced Tea – Smooth, familiar and refreshing. A classic iced tea profile built for warm weather, tailgates, afternoons on the water and easy drinking.
Lemon Lime – Bright, crisp citrus with a clean, refreshing finish. An approachable flavor made for just about any occasion.
The result is a portfolio that gives consumers more choice while staying true to the fundamental promise behind the brand:
ZERO sugar should not have to mean zero flavor.
ZEROES vs. Traditional Hard Seltzers and Canned Cocktails
The RTD aisle has become crowded.
Hard seltzers helped introduce consumers to lighter, portable alcoholic beverages. Canned cocktails then expanded the category with stronger flavors and recognizable cocktail profiles.
ZEROES was built to bring those worlds together.
Consumers get the portability and simplicity they expect from a hard seltzer with the bold flavor and cocktail-inspired experience they expect from a premium RTD—all while delivering 0g sugar and 0g carbs.
That is the space ZEROES has continued to own and expand.
Frequently Asked Questions
Does ZEROES Really Have Zero Sugar?
Yes.
ZEROES contains 0g of total sugar per can. That is different from simply claiming “no sugar added,” which does not necessarily mean a finished product contains no sugar.
For ZEROES, zero means zero.
How Many Calories Are in ZEROES?
ZEROES Hard Beverages contain 90 calories per can.
Combined with 0g sugar and 0g carbohydrates, ZEROES gives consumers a simple, easy-to-understand nutritional profile.
How Many Carbs Are in ZEROES?
ZEROES contains 0g carbohydrates per can.
What Is the Alcohol Content of ZEROES?
ZEROES Hard Beverages contain 5% ABV.
What Makes ZEROES Different From a Traditional Hard Seltzer?
ZEROES was developed to deliver more flavor and a more cocktail-inspired drinking experience than consumers typically associate with traditional hard seltzers.
Instead of making “lighter” synonymous with less flavor, ZEROES was built around a simple idea:
0g sugar. 0g carbs. 90 calories. Full flavor.
Where Can I Buy ZEROES Near Me?
ZEROES continues to expand its retail footprint across the United States.
Use the ZEROES Store Locator to find participating retailers near you:
