Two cans of beer, one red and blue, the other white and black, on grass with blurred background

Zeroes vs Happy Dad:
Not All Seltzers Are Created Equal

One was built by veterans who refused to compromise. The other was built to sell merch. Zero sugar. Ultra premium alcohol. No malt. See the difference.

Try Zeroes Today

THE COMPARISON. NO SPIN.

What you're actually drinking — side by side.
Sugar
0g — zero sugar
2–5g per can (varies by flavor)
Calories
90 calories
100 calories
Carbs
0g
2–4g
Gluten
Gluten free
Gluten free
Artificial additives
None — zero artificial sweeteners, colors, or preservatives
Contains natural flavors; varies by variety
Spirit base
Ultra premium vodka
Malt-based hard seltzer (not vodka)
Origin
American made — Savannah, GA
USA production
Ownership
Veteran owned & operated
Celebrity owned — influencer-built brand
ABV
5% ABV
5% ABV
Brand mission
Veterans. Standards. No compromises.
Social media content & merch revenue
Sugar
0g — zero sugar
Calories
90 calories
Carbs
0g
Gluten
Gluten free
Artificial additives
None — zero artificial sweeteners, colors, or preservatives
Spirit base
Ultra premium vodka
Origin
American made — Savannah, GA
Ownership
Veteran owned & operated
ABV
5% ABV
Brand mission
Veterans. Standards. No compromises.
Sugar
2–5g per can (varies by flavor)
Calories
100 calories
Carbs
2–4g
Gluten
Gluten free
Artificial additives
Contains natural flavors; varies by variety
Spirit base
Malt-based hard seltzer (not vodka)
Origin
USA production
Ownership
Celebrity owned — influencer-built brand
ABV
5% ABV
Brand mission
Social media content & merch revenue

Happy Dad answers to an audience. Zeroes answers to a standard.

When you crack a Zeroes, you're not buying into a content strategy. You're buying into a decision made by people who don't compromise.
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Meet the Brand
Three people posing together with 'Zeroes' branding in the background

Happy Dad is Content. Zeroes is Conviction.

Happy Dad was built to extend a content brand. It has a huge following, great distribution, and a loyal fanbase. That's real. We're not dismissing it.


But here's what it isn't: it isn't built by veterans. It isn't zero sugar. It isn't vodka. And it wasn't built around any standard other than scale.


Zeroes was built by Cliff White and Rob Cooch — veterans who applied the same discipline that defines military service to what goes inside a can. Zero sugar. Zero artificial additives. Ultra premium vodka. No shortcuts because shortcuts are easy, and easy was never the point.

READ THE LABEL. THEN READ THEIRS.

One of these lists is three ingredients long. The other isn't.

ZEROES INGREDIENT LIST
  • Ultra premium vodka
  • Carbonated water
  • Natural flavors

* ZEROES starts with ultra premium vodka because that's what the product deserves.

HAPPY DAD INGREDIENT LIST
  • Carbonated water
  • Alcohol (from malt)
  • Natural flavors
  • Citric acid
  • Sodium citrate

* Happy Dad is malt-based. Not vodka. If you're paying for a premium experience, the base spirit matters.

Why People Are Switching

Don't take our word for it. Here's what people say after they make the switch.

Damon P.

"I was drinking High Noon every weekend but started paying attention to the sugar. Switched to Zeroes and honestly didn't expect much — but the flavor is cleaner no weird aftertaste, no bloat. Down 8 pounds in two months just from cutting the sugar out of my drinks."

Jenna K.

"I do CrossFit four days a week and I'm careful about what I put in my body. Zeroes is the first canned drink I've found that I don't have to feel guilty about. 90 calories, zero sugar, and it actually tastes real cocktail not watered down and like chemicals. This is the only one I keep in my fridge now."

Tyler M.

"Tried Zeroes at a friend's and grabbed a case on my way home. I've done White Claw, Happy Dad, all of them — nothing compares on flavor plus three ingredients, that's it. The difference I feel the next morning is real."

Zeroes vs Happy Dad — Common Questions

Depends what you're optimizing for. If your criteria is celebrity following and branded merch, Happy Dad wins. If your criteria is what's actually in the can — spirit quality, zero sugar, zero artificial additives, and a brand built by veterans with a real mission — Zeroes wins. We built Zeroes for the second group.

No. Happy Dad is a malt-based hard seltzer, not a vodka product. Zeroes is built on ultra premium vodka. That's a fundamental quality and taste difference. If you're paying premium price, you should be getting premium spirit.

Yes. Both are 5% ABV. Same buzz. Different everything else.

Happy Dad was built by the social media creators known as Full Send (NELK Boys). It's a celebrity-owned, influencer-driven
brand. Zeroes is veteran owned and operated — built by Cliff White and Rob Cooch, who built a brand around standards, not a following.

Yes. Zeroes ships directly to eligible states at drinkzeroes.com.

Order a variety pack and find your flavor.

Want to find Zeroes near you?

Woman in a red swimsuit standing on a porch with people sitting in chairs.

You've Seen the Comparison. Now Taste It.

Zero sugar. Zero additives. 90 calories. Ultra premium alcohol. Veteran owned, American made. Order Zeroes — and decide for yourself.

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