Zeroes vs White Claw:
If You Care What's in Your Can, There's No Comparison

White Claw invented the category. Zeroes perfected it. Zero
sugar. Ultra premium vodka. No malt liquor. No artificial additives. Made in
America by veterans.

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THE COMPARISON. NO SPIN.

White Claw vs Zeroes — ingredient by ingredient, standard bystandard.
Sugar
0g — zero sugar
2g per can
Calories
90 calories
100 calories
Carbs
0g
2g
Gluten
Gluten free
Gluten free
Artificial additives
None — zero artificial sweeteners, colors, or preservatives
Contains natural & artificial flavors
Spirit base
Ultra premium vodka
Malt liquor base (not vodka)
Origin
American made — Savannah, GA
Made by Mark Anthony Brands (Canada)
Ownership
Veteran owned & operated
Corporate owned — multinational parent
ABV
5% ABV
Hard seltzer — malt liquor category
Brand mission
Veterans. Standards. No compromises.
Social media content & merch revenue
Sugar
0g — zero sugar
Calories
90 calories
Carbs
0g
Gluten
Gluten free
Artificial additives
None — zero artificial sweeteners, colors, or preservatives
Spirit base
Ultra premium vodka
Origin
American made — Savannah, GA
Ownership
Veteran owned & operated
ABV
5% ABV
Brand mission
Veterans. Standards. No compromises.
Sugar
2g per can
Calories
100 calories
Carbs
2g
Gluten
Gluten free
Artificial additives
Contains natural & artificial flavors
Spirit base
Malt liquor base (not vodka)
Origin
Made by Mark Anthony Brands (Canada)
Ownership
Corporate owned — multinational parent
ABV
Hard seltzer — malt liquor category
Brand mission
Social media content & merch revenue

The category White Claw created needed someone to do it right. That's Zeroes.

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Meet the Brand

White Claw Invented the Category. Zeroes Built What It Should Have Been.

We're going to say something most brands won't: White Claw
deserves credit. It took a market that didn't exist and made it mainstream.
That's real.

 But here's what it got wrong: it's malt liquor. It's owned
by a Canadian multinational corporation. It contains artificial flavors. And
for all its clean branding, it wasn't built around what's actually in the can —
it was built around what could be made cheaply at scale.

 Zeroes was built by Cliff White and Rob Cooch — veterans who
applied military-grade standards to what should go in a premium canned
cocktail. Ultra premium vodka. Zero sugar. Zero artificial additives. American
made from the ground up.

READ THE LABEL. THEN READ THEIRS.

Most White Claw drinkers have never read the label. Here'swhat's worth knowing.

ZEROES INGREDIENT LIST
  • Ultra premium vodka
  • Carbonated water
  • Natural flavors

* Zeroes uses ultra premium vodka because that's what a premium product demands.

White Claw INGREDIENT LIST
  • Carbonated water
  • Alcohol (from cold-brewed sugar),
  • Natural flavors
  • Citric acid
  • Sodium citrate

* White Claw's 'alcohol' comes from fermented sugar — cold-brewed, malt-style production. It is not distilled. It is not vodka.

Why People Are Switching

Don't take our word for it. Here's what people say after they make the switch.

Damon P.

"I was drinking High Noon every weekend but started paying attention to the sugar. Switched to Zeroes and honestly didn't expect much — but the flavor is cleaner no weird aftertaste, no bloat. Down 8 pounds in two months just from cutting the sugar out of my drinks."

Jenna K.

"I do CrossFit four days a week and I'm careful about what I put in my body. Zeroes is the first canned drink I've found that I don't have to feel guilty about. 90 calories, zero sugar, and it actually tastes real cocktail not watered down and like chemicals. This is the only one I keep in my fridge now."

Tyler M.

"Tried Zeroes at a friend's and grabbed a case on my way home. I've done White Claw, Happy Dad, all of them — nothing compares on flavor plus three ingredients, that's it. The difference I feel the next morning is real."

Zeroes vs Happy Dad — Common Questions

White Claw created a category. We respect that.
But 'first' and 'best' aren't the same thing. If you want zero sugar, no
artificial additives, a real vodka base, and a brand built by American veterans
— Zeroes is the upgrade. White Claw is malt liquor in a seltzer can. Zeroes is what
the category should have been from the start

No. White Claw is a malt liquor-based hard
seltzer. It is not vodka. Despite being positioned as a clean, premium option,
the base spirit is malt — the same category as beer. Zeroes is built on ultra
premium vodka. That's a fundamental difference in what you're drinking.

Yes. Zeroes is 90 calories per can. White Claw
is 100. But more importantly, Zeroes has 0g of sugar and 0g of carbs. White
Claw contains 2g sugar and 2g carbs per can. For people tracking macros, that
adds up fast.

Zeroes is made in the USA — Savannah, GA — by a
veteran-owned company. White Claw is owned by Mark Anthony Brands, a Canadian multinational
corporation. If buying American and supporting veteran-owned businesses matters
to you, the choice is clear.

Yes. Zeroes ships directly to eligible states at drinkzeroes.com.

Order a variety pack and find your flavor.

Want to find Zeroes near you?

You've Seen the Comparison. Now Taste It.

Zero sugar. Zero additives. 90 calories. Ultra premium alcohol. Veteran owned, American made. Order Zeroes — and decide for yourself.

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