Zeroes vs High Noon: Why the Switch is Easy:
Why the Switch is Easy

Zero sugar. Zero additives. Real vodka.
Veteran made, American made. You've been drinking the wine-based version —
here's the upgrade.

Try Zeroes Today

THE COMPARISON. NO SPIN.

Here's what you're actually drinking — sideby side.
Sugar
0g — zero sugar
3–6g per can (variesby flavor)
Calories
90 calories
100 calories
Carbs
0g
2–4g
Gluten
Gluten free
Gluten free
Artificial additives
None — zero artificial sweeteners, colors, or preservatives
Contains natural& artificial flavors
Spirit base
Ultra premium vodka
Wine base (not vodka)
Origin
American made — Savannah, GA
USA production,corporate-owned
Ownership
Veteran owned & operated
Corporate owned
ABV
5% ABV
4.5–5% ABV (varies)
Sugar
0g — zero sugar
Calories
90 calories
Carbs
0g
Gluten
Gluten free
Artificial additives
None — zero artificial sweeteners, colors, or preservatives
Spirit base
Ultra premium vodka
Origin
American made — Savannah, GA
Ownership
Veteran owned & operated
ABV
5% ABV
Sugar
3–6g per can (variesby flavor)
Calories
100 calories
Carbs
2–4g
Gluten
Gluten free
Artificial additives
Contains natural& artificial flavors
Spirit base
Wine base (not vodka)
Origin
USA production,corporate-owned
Ownership
Corporate owned
ABV
4.5–5% ABV (varies)

High Noon is built for the shelf. Zeroeswas built for the people who actually read the label.

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Meet the Brand

Built Different. By People Who Know What Different Costs.

High Noon was built for scale. Zeroes was built for standards.

Cliff White and Rob Cooch are veterans.
When they decided to build a canned cocktail, they started with one rule:
nothing goes in the can they wouldn't want in their body. Zero sugar. Zero
artificial additives. Zero compromise.

 High Noon is made for volume. It's a wine-based spirit in a can — not vodka — dressed up with branding that suggests
otherwise. It's fine. It sells. That's not the point.

The point is: when you crack a Zeroes, you know exactly what you're getting. Ultra premium vodka. Carbonated water. Natural flavors. That's the list.

Read the Label. Then Read Theirs.

Most people have never compared what'sactually in their can. We'll make it easy.

ZEROES INGREDIENT LIST
  • Ultra premium vodka
  • Carbonated water
  • Natural flavors

* Zeroes is built on ultra premium vodka — and nothing else that doesn't belong there.

HAPPY DAD INGREDIENT LIST
  • Sparkling water
  • Wine (contains sulfites),
  • Natural flavors
  • Citric acid

* High Noon is a wine-based beverage. Most people assume it's vodka. It isn't.

Why People Are Switching

Don't take our word for it. Here's what people say after they make the switch.

Damon P.

"I was drinking High Noon every weekend but started paying attention to the sugar. Switched to Zeroes and honestly didn't expect much — but the flavor is cleaner no weird aftertaste, no bloat. Down 8 pounds in two months just from cutting the sugar out of my drinks."

Jenna K.

"I do CrossFit four days a week and I'm careful about what I put in my body. Zeroes is the first canned drink I've found that I don't have to feel guilty about. 90 calories, zero sugar, and it actually tastes real cocktail not watered down and like chemicals. This is the only one I keep in my fridge now."

Tyler M.

"Tried Zeroes at a friend's and grabbed a case on my way home. I've done White Claw, Happy Dad, all of them — nothing compares on flavor plus three ingredients, that's it. The difference I feel the next morning is real."

Zeroes vs Happy Dad — Common Questions

Depends what you value. If zero sugar, no artificial additives, a real vodka base, and veteran-owned American-made production matter to you — Zeroes wins on every count. If you want something mass-produced and widely distributed, High Noon is fine. We built Zeroes for people who want more than fine.

No. High Noon is made with wine-based spirits, not vodka — despite the branding. Zeroes is built on ultra premium vodka. If you're choosing between them on spirit quality, that difference matters.

Yes. Zeroes is 5% ABV — comparable to most High Noon varieties. You get the same buzz. You don't get
the sugar, the additives, or the wine base.

Zeroes is made in the USA — Savannah, GA — by a veteran-owned company. It's American made from production
to packaging. High Noon is also US-produced but is a corporate-owned brand with no veteran affiliation.

Yes. Zeroes ships directly to eligible states at drinkzeroes.com.

Order a variety pack and find your flavor.

Want to find Zeroes near you?

You've Seen the Comparison. Now Taste It.

Zero sugar. Zero additives. 90 calories. Ultra premium alcohol. Veteran owned, American made. Order Zeroes — and decide for yourself.

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